Questions and answers on the latest ‘New Facebook’
“Q: Isn’t this all about getting Facebook more advertising money?
A: That will almost certainly be one outcome, though Facebook has never made that its outright goal. It’s more of an “if we build it, they will come” type of situation. The company is expected to bring in $3.8 billion in worldwide advertising revenue this year and $5.8 billion in 2012, according to research firm eMarketer. The more time people spend on its site or share and the more information they share about themselves, the better companies can target their ads.”